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Native Gutenberg · Block theme included · Built with Claude Code

The WordPress page builder for people who are done fighting their page builder.

Divi-level design. Elementor-level options. Inside the editor WordPress already ships. No second editor, no bloat, no lock-in.

Get GF Builder See what it builds

Unlimited sites from $199 a year. 14-day refund. Your site never switches off.

goodfellastech.com
Good Fellas Agency homepage built with the GF Builder WordPress page builder Castle Student Planners WooCommerce store built with GF Builder East Lake neighborhood site built with GF Builder RUMCK consignment sale site built with GF Builder

80

native Gutenberg blocks

216

ready-made patterns

50

animation effects

230+

design setting groups

Shipped, not mocked up

Every frame below is a live site.

Image card grid section Product collection cards Split section with device image Committee image tiles Publisher topic grid Tiered pricing cards
Case study cards Photo hero with transparent header Problem list with image Event site hero Store split hero Agency dark hero

Sound familiar?

The best page builder for WordPress is the one already inside it.

A second editor slower than your site. An update that broke a client's layout. CSS you never used. GF Builder keeps the control and drops the baggage.

THE OLD WAY

A builder on top of WordPress

  • A separate canvas to learn and load
  • Framework CSS on every page
  • Layouts hostage to the builder

GF BUILDER

A builder inside WordPress

  • The editor your clients already know
  • CSS and JS per block, only where used
  • Turn it off. Content stays.

WHAT YOU KEEP

All the control

  • Heroes, tilt, parallax, scroll effects
  • Mega menus, filters, charts, pricing
  • Style packs, tokens, dark mode

Switching from Elementor, Divi or Avada

The Elementor alternative built on Gutenberg blocks.

They bolt a builder onto WordPress. GF Builder lives in core's sidebar and saves standard blocks. Keep your classic theme while you rebuild page by page.

Compare to Elementor, Divi and Avada
GF BuilderBolt-on page builders
EditorCore block editorTheir own builder UI
Saved asStandard WordPress blocksBuilder-specific format
CSS per pageOnly the block families usedOften the whole framework
Client handoverNothing new to learnTrain them on the builder
AI agentsPlain block markup they can writeProprietary layout data
Licence lapsesSite keeps workingVaries

Built with Claude Code

Build WordPress sites with Claude Code, Codex and WordPress MCP.

Built with Claude Code. Made for AI to build with. Pages are plain block markup and every block has one schema an agent can read.

  • Works through WP-CLI, the WordPress MCP Adapter or the REST API
  • Whole-page patterns give agents a finished start
  • Native GF Builder MCP tools are in development
See the AI workflow
claude code · your-site.com

› Build a pricing page with three plans, an FAQ and a dark CTA band. Use the Modern pack.

Reading block schema: gf-builder/pricing-table, accordion, section…

Composing from pattern pricing-grid + faq-accordion

Writing 14 blocks to page “Pricing” (draft)

✓ Draft ready to review in the block editor 

Motion

WordPress animations built into every block, no plugin needed.

50 effects. 6 triggers. Zero extra plugins.

fade-in-up
slide-in-left
zoom-in
drop-in
flip-in
blur-in

The block library

Gutenberg blocks for every section you will ever build.

See every feature →

HEROES

Five hero compositions

Split, overlap, angled, text-over and carousel.

NAVIGATION

WordPress mega menu, built in

Mega menus, sticky headers and a real phone drawer.

DATA

Stats, rings and charts

They fill and count up as they scroll in.

COMMERCE

Filters for shops and blogs

Price, stock, rating, category. Kept in the URL.

INTERACTIVE

Modals, tabs and carousels

Plus offcanvas, toasts, countdowns and before/after.

DESIGN

Style packs and dark mode

Flat, Modern, Material. One switch, whole site.

GF Base Theme

A fast, lightweight WordPress block theme to build on.

Included with the plugin. It gets out of the way and lets your blocks do the styling. On Astra, GeneratePress or OceanWP? The classic theme bridge renders GF pages without switching.

See how the speed works

≈100 KB

CSS + JS per page, gzipped

30 of 80

blocks ship any JavaScript

0

per-request CSS builds

97–98

desktop PageSpeed on live sites

Live on GF Builder

WordPress sites built with GF Builder.

Full showcase →
gaymennews.com
Gay Men News publisher site built with GF Builder

Gay Men News

Publisher · 1,300+ articles
castlestudentplanners.com
Castle Student Planners WooCommerce store built with GF Builder

Castle Student Planners

WooCommerce · schools and parents
eastlake.org
East Lake Neighbors association site built with GF Builder

East Lake Neighbors

Nonprofit · events and memberships

Pricing

WordPress theme builder pricing with unlimited sites.

Plugin and theme. Every site you build. No per-site fees.

Annual

$199 /year

Every update for a year, renewing until you cancel.

Start annual
Best value

Lifetime

$999 once

Ten years of updates. Nothing to renew.

Go lifetime

14-day full refund. If your licence lapses, every site keeps working. Full pricing details

FOR AGENCIES AND FREELANCERS

One licence for every client site.

Whole-page starters, portable presets, clients who edit in plain WordPress.

Agency workflow →

FOR BUSINESS OWNERS

A pro site you can edit yourself.

Finished designs, your words and photos, a site you own.

Is it a fit? →

Questions

Gutenberg vs Elementor, and other questions.

Ask the chat in the corner, or email [email protected].

Is Gutenberg really as capable as Elementor?
Core Gutenberg alone is not, which is why people reach for Elementor. GF Builder adds the missing layer: 80 blocks with hero compositions, animations, mega menus, filters, charts and a full design system, all inside the block editor.
Can I switch from Elementor, Divi or Avada?
Yes, page by page. Install GF Builder alongside your current setup, rebuild one page at a time, and switch over when you are ready. If you run a classic theme such as Astra, GeneratePress or OceanWP, the theme bridge shows GF pages without changing themes. There is no one-click converter yet; it is on the roadmap.
Can AI really build pages with it?
Yes. GF Builder itself was built with Claude Code. Its pages are standard WordPress block markup with every block's settings declared in a schema, so Claude Code, Codex or any agent connected through WP-CLI, the WordPress MCP Adapter or the REST API can write valid, editable pages. Native GF Builder MCP tools are in development.
Do I need to code?
No. Pick patterns and change words, images and settings in the sidebar. Developers can go deeper with design tokens and per-block CSS.
What happens if I stop paying?
Your sites keep working and stay editable. You keep every version you have. Only new updates stop.
Is there a free trial?
No. The blocks need a licence to load, so instead every purchase has a 14-day full refund.

Stop renting your layouts from a page builder.

Build on WordPress itself, with more control than the builder you are leaving.

Get GF BuilderExplore every feature